Advertisement Is Not A Recent Human Attempt - 903 Words

Advertisement is not a recent human attempt; it existed throughout the revolutions of humankind. In ancient civilizations, stone carving, wall-printing, and oral noticing were the most common form of advertising. Egyptian Pharaohs used carved iron plates for public notices. Archaeologists in Thebes, Egypt discovered a 3000 year old public advertisement that offered a reward for runaway slave. Old Greeks employed wall-paintings for theater play ads, and papyrus sheets to advertise lost and found items. Romans in the first century A.D, used oral announcements to publicize the arrival of caravan supplies. Also, according to archaeological discovery in Pompeii, Italy, Romans employed written ads to promote property rentals (1). However, advertisement as a profitable industry did not start till the influx of mass media like printing, radio, and television emerged. By the invention of big plasma cable TVs equipped with child-oriented programs, and the Internet, commercial ads that target c hildren grew ubiquitously unlimited. Though some advertisements can be supportive, fast-food advertisements that target children should be prohibited as they cause unhealthy habit to children and induce parent-child conflicts. Foremost fast-food advertisers employ several strategies to influence children. First fast-food advertisers use cartoon images embodied with brand to make their product more attractive to children. For example, McDonalds in 1990 run a commercial ad of â€Å"Fry Kids (2)† toShow MoreRelatedSocial Media Is A Part Of Our Cultural Discourse919 Words   |  4 Pagesbeing left out is inevitable. Whether it is a missing out on a group of friends going out to dinner or just staying in on a weekend, we are not able to do everything that we want. The â€Å"fear of missing out,† or its better-known acronym, â€Å"FoMO,† attempts to explain the feeling of being left out. Przybylski defines FoMO as â€Å"a pervasive apprehension that others might be having rewarding experiences from which one is absent (Przybylski, 2013 p. 1841)†. He continues, â€Å"FoMO is characterized by the desireRead MoreCosmetic surgery is a globally well-known term, which is undertaken to alter and enhance human1000 Words   |  4 Pagesglobally well-known term, which is undertaken to alter and enhance human self-imageand esteem.Cosmetic surgery is different from all other forms of surgeries and is a treatment for â€Å"want† rather than for â€Å"need†. Along with gaining popularity due to social obsession, it also creates health risks due to invasive surgery. This essay will argue for government control of cosmetic surgery in the areas of advertisement, medical malpractices and human welfare. Media advertising industry is playing a vital roleRead MoreThe Media And Its Effects On Teen And Young Undeveloped Brains1237 Words   |  5 Pagesteenagers in society as a viable market section, due to their immature understanding of the media and its dazzling impact on teen and young undeveloped brains. The media is progressively specializing in children and adolescents to captivate with advertisements. according to market research corporations, teenagers are vital to marketers because they can pay a considerable open income, spend family cash easily, and they are easily able to influence their families to spend on massive and little householdRead MoreMarketing And Advertising For Pharmaceutical Products Essay1677 Words   |  7 PagesIn recent years, medicine has made incredible advances. Due to the development of innovative drugs and medical procedures deaths caused by diabetes, HIV/AIDS, cancer, and heart disease have significantly decreased. Millions of individuals, each yea r, avoid ailments such as the flu and chicken pox by receiving preventive vaccinations. With that being said, the length of a given individual’s life has been extended as a result of countless prescription drugs, but the quality has been â€Å"enhanced† oftentimesRead MoreEssay on Hispanic Marketing in Latinos INC by Arlene Davila691 Words   |  3 Pagesthis billion dollar industry. The dominant ideas about the Hispanic population and how to market them are key concepts looked at in chapter two. There are many facts and fictions about marketing to Latinos as single ambiguous market. Hispanic advertisements and marketing strategies take a unique approach to target Latinos as a whole. Marketers take the approach of targeting all Latinos as a group and based many advertising campaigns off of stereotypes instead of researching the Latino culture. â€Å"OneRead MoreThere are so many ways in which young victims are enticed to sex trafficking, pimps posing as1700 Words   |  7 Pagessex trafficking. Due to recent advances in technology traffickers are able to reach anyone via the internet. There are no limitations and boundaries concerning who is trafficked the only goal on their mind is making money by exploiting victims. Human trafficking has been around for centuries, however in this day and age it is â€Å"the second fastest growing criminal industry; se x trafficking accounted for 83% of all reported human trafficking incidents†. According to recent findings reported by theRead MoreUse Of Offensiveness And Offensive Advertising On The Arab World Muslim Dominated Country1634 Words   |  7 Pagesproblem of offensive advertising and religiosity is that they are highly subjective issues where even youth that come from the same culture, demographics and ideologies could have very varied identifications of what they are. Therefore this study will attempt to get an in-depth understanding of what offensive advertising and religiosity mean in the eyes of millennial youth in Egypt and how their views affect their purchase intentions. This research is set within the crossover of the fields of businessRead MoreEnvironmental Issues Of Climate Change899 Words   |  4 Pagesamount decades. Before the Industrial Revolution, which took a place in the mid-18th century, climate change was mostly because of natural reasons such as changes in the sun’s activity and volcanic eruption. nevertheless, recent climate change is extensively attributed to human activities, since the mid-20th century to change climate change worse. All of these are putting the lives facing the threaten and need to be dealt with as soon as possible. Any delay in dealing with today’s environmental topicsRead MoreThe Effect Of Cologne On The Body1400 Words   |  6 Pagesindustry begins to sell them fantasy rather than reality. Advertisements for cologne are very unique. Cologne ads usually portray a message that says â€Å"wearing this will make you attractive† or â€Å"you will be more powerful by wearing this cologne.† Most of these advertisements feature men, since men are their target audience. However, some other advertisements feature women, since women sometimes buy cologne for men as a gift. Some advertisements, like this one, feature celebrities. Having a good-lookingRead MoreThe Effectiveness Of Subliminal Advertising1340 Words   |  6 Pagesfor the effectiveness of subliminal advertisement in the earlier researches, current researches have provide more indication in successfully manipulating individuals into choosing subliminally prime products under certain pre-existing conditions. However the review suggests that despite this promising results, more researches are required to fully comprehend the effectiveness of subliminal advertisement. Keywords: Subliminal, advertisement, researches, pre-conditions

The Battle Of Saratoga And The American Revolution

Between 1765-1783 the American Revolution had many different battles that affected its ending results. One of these battles were the Battle of Saratoga which had a major effect on the American Revolution. This battle displayed the Americans power to the French, convincing them to join the war with the Americans. France supplied the American with their advanced weaponry, financial help, and anything for them to win the war. The Battle of Saratoga became to be known as a major turning point that changed the course of the American Revolution as it showed that the American army led by Horatio Gates had resilience to keep up with the British army and then defeat them, even though the British were thought to have the higher advantage in weaponry, discipline, and economy. This battle was a key reason for the Americans win in the American Revolution. In January 28, 1777, the British general John Burgoyne decided to make a plan to isolate New England from all other colonies forcing the Americans to surrender. His idea was that trying to isolating New England would separate the American army from their necessities such as their supplies and economy, and politics in the southern colonies (Battle of Saratoga 1). Burgoyne s plan was to advance with three columns to meet up in New York. The first column was Burgoyne who led an army from the south, the second column would be led by Colonel St. Leger who started from Canada. The last column then would be led by General Howe whoShow MoreRelatedThe Battle of Saratoga: The Turning Point of The American Revolution1122 Words   |  5 PagesThe Battle of Saratoga: The Turning Point of the American Revolution The Revolutionary War is enshrined in American memory as the beginning of a new nation born in freedom. (The Saratoga Chamber of Commerce, 1999) On 17 October 1777, the surrender of the British during the Battle of Saratoga proved to the world that the American Army was an effective fighting force. The American victory at Saratoga was a major turning point in the America’s fight for Independence. This victory also resultedRead MoreWhy Was The Battle Of Saratoga A Turning Point Of The American Revolution1140 Words   |  5 PagesThe Battle of Saratoga is considered to be the major turning point of the American Revolution. As The British were attempting to separate the New England colonies from the southern colonies, this battle proved to the world that the American army was capable of fighting and defeating the British forces. The American victory, and the capture of a majority of British General Burgoynes army, convinced the French that America was a legitimate ally in the war. The Battle of Saratoga was very importantRead MoreEssay on Battle of Saratoga1249 Words   |  5 PagesBattle of Saratoga During the time of the American Revolution, there were many battles that took place and affected the Revolution. One battle though, made a huge impact on the American Revolution. The Battle of Saratoga proved that the disadvantaged and weaker American forces were strong enough to overpower the British forces. It all started when General John Burgoyne needed to get his forces to Albany. He and his army headed across the Hudson River, where they would then take a road south-wardRead MoreThe Battle Of Saratog The Turning Point Of The Revolution1328 Words   |  6 Pages The Battle of Saratoga: The Turning Point of the Revolution Tyler Ho Mr. Miraya 4B Mountain View High School â€Æ' The Battle of Saratoga was the most important battle fought in the Revolutionary War. The colonial troops were outnumbered greatly by the British army, low on morale, and had no foreign allies before the battle. The Continental Congress had tried to convince France to help support them in the war, but France had refused because they believed the Colonies had no chance of winning.Read MoreStruggle For Independence: Pivotal Battles of the Revolution 1177 Words   |  5 Pages Americans of the eighteenth century might question: What were the most pivotal battles of the revolution? Was it at Saratoga, where the British marched through the dense forests of Massachusetts, trying to isolate the northern colonies and then attack them? When the Americans in Massachusetts heard of this plan, they constructed a plan to attack this convoy? Wa s it at Trenton, when Washington took his men on December 25th across the frigid Delaware River to surprise the Hessians? Then capturedRead MoreThe War Of The Revolutionary War1182 Words   |  5 PagesRevolutionary War, the American rebels did just as the great French military and political leader, Napoleon Bonaparte advised, â€Å"Never interrupt your enemy when he is making a mistake†. Though there were a great deal of missed opportunities and misguided actions taken by both sides of this war, none were as great as those by the ministers in London and British Generals Howe and Burgoyne. However, of these three, one held a great deal of responsibility for Britain’s failure to suppress the American rebels by 1777Read MoreThe American Revolutionary War796 Words   |  3 PagesThe American Revolutionary War was a long hard fought war that lasted about 8 years. Many Countries were involved in the war, such as The United States, France, Great Britain, Spain, and The Dutch Republic. Not all countries actually fought but they provided either side with weapons and supplies to help them have a greater chance of winning the war. More than 70,000 people were killed during the great American Revolutionary War. The Americans were tired of the loyalist British taking advantage ofRead MoreBattles That Changed the Outcome of the American Revolution Essay example1481 Words   |  6 Pages Battles that Changed the Outcome The Americans started out as a bunch of uncivilized colonies, but after the revolutionary war, they become a strong country that beat Britain for freedom. On Christmas night General George Washington makes a bold decision to cross the Delaware and ambushed the Hessians. Although risky, Washington brought new life to his rag tag army. General Burgoyne decides that in order to win this war, he needs to cut off New England from the rest of the colonies. Burgoyne’sRead MoreAmerican Revolution Gave Birth to Democracy in America Essay983 Words   |  4 PagesAmerica’s forefathers came to this land to escape oppression from British rule. It wasn’t until they were being overtaxed by the British that they rose up to fight for independence and freedom. This historic event was known as The American Revolution. The American Revolution gave birth to democracy in America through great historical events, unknown facts, and famous penned agreements. Resistance to the British and their control over the colonies began with a small group of men called The Sons ofRead MoreThe Battle Of Saratoga And Concord1208 Words   |  5 PagesThe American Revolution is commonly known worldwide as the parting of the 13 colonies from the mother country of Britain. This war is unquestionably the most important event in American History due to the many sacrifices of our brave citizens of America as well as the experience in order to accomplish triumph over Britain and gain independence. Although there are far more factors than the battle itself that contributed to the win over Britain however, many battles have affected the momentum of the

Government Gave Too Much Power Free Essays

The issues involving the Virginia plan gave too much power to the national government have been a popular topic amongst scholars for many years. The Virginia plan was a proposal by Virginia delegates for a bicameral legislative branch. We will write a custom essay sample on Government Gave Too Much Power or any similar topic only for you Order Now The plan was drafted by James Madison while he waited for a quorum to assemble at the Constitutional Convention of 1787. There are many factors which influenced the development of the Virginia plan that gave too much power to the national government. The Virginia plan gave too much power to the national government by all the plans James Madison formed to create a new form of government plan which are the Executive Branch, Judicial Branch, and Legislative Branch. I plan to examine each of these factors in detail and asses their importance. One major factor that influenced the development plan to give too much power to the national government is the Executive Branch that James Madison formed. The executive Branch would include the president and his cabinet. A quote that proves the Executive Branch that James Madison formed gave too much power to the national government is in the â€Å"A more perfect union† reading is â€Å"he studied different types of government to create a plan for a new form of federal government†¦ According to Madison’s plan, the Executive Branch would include the president and his cabinet. † This quote shows me that the branches James Madison formed were very powerful since it would include the present. Since including the present in the branch of course the Virginia plan gave too much power to the national government with the president involved. Another factor that influenced the development plan to give a lot of power to the national government is the Judicial Branch that James Madison created. The Judicial Branch was a branch that included the federal court systems. A quote that convinces me that the Judicial Branch created by James Madison was another factor that gave national government a lot of power is in the reading â€Å"A more perfect union† when written â€Å"the judicial branch would include the federal court systems. This quote convinces me that the Judicial Branch created by James Madison was compelling because the branch included the federal court systems. With the Judicial Branch the Virginia plan gave a lot of power to the national government because the federal court systems have power when it is the system of adjudication authorized by the US Constitution and established by Congress. The last factor that influenced the development plan to give a majority of power to the national government is the Legislative Branch that James Madison established. The Legislative Branch would be made up of two congressional houses and representations would be raised on each state population. A quote that declares that the Legislative Branch established by James Madison gave too much power to national governments is in the reading â€Å"A more perfect union† when said â€Å"The Legislative Branch would be made up of two congressional houses and representation would be based on each state’s population. This quote shows evidence that the Legislative Branch established by James Madison was very supreme. Since they had people from the congressional houses on there side obviously the Virginia plan gave a majority of there power to the national government because of the Legislative Branch established by James Madison. You can conclude that the Virginia plan gave to much power to the national governments. The Virginia Plan that was drafted by James Madison at the Constitutional Convention in 1787 gave power to the national government by three branches of government established by James Madison. The Executive Branch, Judicial Branch, and Legislative Branch are the three branches created by James Madison that I believe gave too much power to the national government. How to cite Government Gave Too Much Power, Papers

Cyber Attack and Information Security †Free Samples to Students

Question: Discuss about the Cyber Attack and Information Security System Answer: Introduction: One of the recent security breaches that is discussed in this discussion is the security breach at the university of Oklahoma on June 14, 2017 (Gray, 2015). The university has a database regarding the students information which was leaked by chance from 2012. According to the federal law it was an act of serious violation. The campus file sharing system was first affected by the cyber attack. The vice president of the university was informed about the cyber attack by the OU daily which first rectified the security breach (Gao, Zhong Mei, 2015). It is seen that the OU database was hacked and after getting the regarding information about the security breach the information technology department was working on it. The vice president also agreed about the security breach and the acknowledgement of the university information system department about it. The IT team is continuously working on the fact that people are claiming that they have downloaded the content from the universitys websit e. Another important fact regarding the data breaching is that the IT team of the university had not found any particular evidence regarding the data breach. More than 29000 records were disclosed due to the security breach. Among that most of the data was regarding the personal data of the students and also some official information regarding the university (Federgreen Sachs, 2015). Although it was unintentional according to the educational board and for that reason this incident is not considered as the violation of the federal funding of the university. Due to the cyber attack and the security breach the university and its students information was mostly affected. The number of the affected student who loosed their information due to the security breach is more than 29000. Official data of the university as well as personal data of the students both were affected due to the security breach (KuoVarki, 2014). The information contained personal data like personal details, financial status and their accounting details also in some cases. For this reason the level of the security breach was really high and the main website was immediately shut down by the university authority. If there was any violation of law due to the security breach, then the university could be affected in terms of the federal law. According to some specialists who investigated the security breach, said that it was not an external attack. The main source of the cyber attack was initiated from the inside of the university (Young, 2014). The chance for the organisation was created for the regulation of the organisational strength that cannot be hampered for the security breach. The information technology department could not be able to monitor the fact that the organisation is being attacked by such kind of threats (Ablon et al., 2016). Later the information technology department of the organisation monitored that the source of the security breach is from inside and some individual made the files of the university public (Peltier, 2013). It is already informed to the university about the files that was to be opened to the public. It was also very easy for the users to access the files so that the organisations can access those contents easily. Anyone having login id of the university can also make the system more advantageous by accessing the files. What could have been done to prevent the attack? The university can follow the regulations which are discussed following for making the security system of the university stronger and advanced. The files which are being used in the information system of the university should be encrypted. If the files are encrypted then other unauthorised access cannot make the files insecure. The people of the organisation who work in the database system and in the information technology system, should be given proper training so that the organisation can make the people aware of such data breaches (Kwon Han, 2017). Proper training can also decrease the frequency of such incidents related to data breaches and cyber security. Proper antivirus and firewall should be used in order to oppose the possible threats that can harm the universitys security. Regular assessment of the vulnerability of the server should be taken care of. The maintenance and the checking of the system should be done in a frequent and periodic way like once or twice per week. Security patching should be done in a regular basis by the IT team of the university. The backup of the information should be kept with highest priority so that the main functionality of the university is not affected by the data loss. One of the biggest cyber attacks in the recent days that have been going through worldwide is known as the ransomware attack. Most importantly this problem has being reported and has come out with a bigger image as the international Information technology giants and also other big organisations have being affected by the virus. The name of the virus is the wannacry. Ransomware is the particular type of this virus. The main problem is occurred on the computers having the windows platform like windows 10 windows 8 and windows 7. This virus is mainly distributed in the system with the help of the windows and also it uses files like MS word, excel, power point and also the pdf files (Siponen, Mahmood, Pahnila, 2014). This virus does not reveal its identity to the main computing system. Ransom basically finds out the files and the information contained into the files (Wirth, 2017). It does not let the computer system to further access the files so that it can be controlled by the virus. Who were affected and how? Most of the biggest organisations in the world were affected by the ransomware cyber attack. International information technology organisations are affected by this attack and most of the cases have found to be more vulnerable due to the attack of the ransomware virus (Kuner et al., 2017). The list of organisations which were affected by the ransomware organisation is given below. Rosneft: It is one of the biggest Russian oil producing company that is attacked by the ransoware virus. The server of the Rosneft organisation is also affected by the ransomware virus. Ap Moller-Maersk: It is a Danish shipping giant that is also attacked by the ransomware virus. The computer system and the network were totally damaged by te organisation. WPP: It is one of the biggest Britains advertising company which is attacked by the ransomware virus. Merck and CO: It is a pharmaceutical company which informed by a tweet that its computer system was hacked by the ransomware virus also. Russian banks: The Russian banks had a huge database of the information regarding the public data. It is also seen that the organisation has not being able to make the database purely secured. Lots of information is being hacked by the ransomware virus. Ukrainian banks and power grid: It is reported that most of the banks and the power grid of Ukrain are being hacked by the Ransomware virus. Saint Gobain: It is seen that Saint gobain which is one of the biggest material company had been also attacked by the organisations (Renaud, 2017). Deutsche Post: The most important postal and logistic company was also attacked by the ransomware. Metro: The metro of Germany was also affected by the attack of the wannacry virus. TNT Express: It is an organisation which is based on the Netherlands. The virus also attacks the TNT express. Mars INC: It is also an important manufacturer organisation that is attacked by the ransomware virus. Government organisations; Many administrative and government organisations are also affected by the ransomware virus (Mohurle, Patil, 2017). The computing system of the department of police of different countries like China and India, are also affected by the virus. When a ransomware virus was initiated in the computer system, then the virus goes to the main control system of the network. When a unknown link is downloaded into the system, then it is sent to the organisations whole computing platform. The virus initiates its programs into the system. The main feature of the virus is that the virus is not revealed its identity to the computer defence mechanism (Collier, 2017). Then the virus starts to be shared among the main system and it is also not identified until it attacks the main central system of the computer. Normally it uses windows platform to be shared fast. It uses files like MS word and MS exel and also pdf files for quickly being shared in the system (Martin, Kinross Hankin, 2017). The ransomware actually encrypts the files in which it has captured. After the files are encrypted by the ransomware virus, then it is nothing to do with the files (Chakravartula Lakshmi, 2017). Most importantly this problem has being reported and has come out with a bigger image as the international Information technology giants and also other big organisations have being affected by the virus. The name of the virus is the wannacry. Ransomware is the particular type of this virus. The main problem is occurred on the computers having the windows platform like windows 10 windows 8 and windows 7. What could have been done to prevent the attack? To safeguard ones self from such ransom ware virus, one should follow the following steps: The windows operating system should be updated always. The windows update option should be kept on in the main system. Update and use of the ransomware blocker software should be done in a frequent way. To block the port 445 for better security if the OS patches has not been installed in the system (Collier, 2017). The system should be always updated in order to maintain the security. References Ablon, L., Heaton, P., Lavery, D., Romanosky, S. (2016). Data Theft Victims, and Their Response to Breach Notifications. Chakravartula, R. N., Lakshmi, V. N. (2017). Combating Malware with Whitelisting in IoT-based Medical Devices. International Journal of Computer Applications, 167(8). Collier, R. (2017). NHS ransomware attack spreads worldwide. Federgreen, W. R., Sachs, F. E. (2015). U.S. Patent Application No. 14/618,434. Gao, X., Zhong, W., Mei, S. (2015). Security investment and information sharing under an alternative security breach probability function. Information Systems Frontiers, 17(2), 423-438. Gray, M. F. (2015). U.S. Patent No. D746,305. Washington, DC: U.S. Patent and Trademark Office. Kuner, C., Svantesson, D. J. B., H Cate, F., Lynskey, O., Millard, C. (2017). The rise of cybersecurity and its impact on data protection. International Data Privacy Law, 7(2), 73-75. Kuo, H. C., Varki, S. (2014). Are Firms Perceived As Safer After an Information Breach?. ACR North American Advances. Kwon, S. M., Han, C. H. (2017). Empirical Investigation on Information Breach Effect on the Market Value of the Firm: Focused on Source and Long Term Performance. Journal of Society for e-Business Studies, 21(2). Martin, G., Kinross, J., Hankin, C. (2017). Effective cybersecurity is fundamental to patient safety. Mohurle, S., Patil, M. (2017). A brief study of Wannacry Threat: Ransomware Attack 2017. International Journal, 8(5). Peltier, T. R. (2013). Information security fundamentals. CRC Press. Renaud, K. (2017). It makes you Wanna Cry. Siponen, M., Mahmood, M. A., Pahnila, S. (2014). Employees adherence to information security policies: An exploratory field study. Information management, 51(2), 217-224. Wirth, A. (2017). It's Time for Belts and Suspenders. Biomedical Instrumentation Technology, 51(4), 341-345. Young, E. (2014). Educational privacy in the online classroom: FERPA, MOOCs, and the big data conundrum. Harv. JL Tech., 28, 549.